The aim of the poster exhibition is to promote and interactively introduce the profession of the designer through the designers themselves. The exhibition portrays designers and introduces their works. Every portrait of a designer is supplemented with a brief introduction of his/her works. The posters are supplied with QR codes which direct your smart phone to the webpage of each designer, their company or the Estonian Association of Designers (EDL) which enables the visitors to delve deeper into the works and the person of the designer. The series of portraits is divided into periods, the first of which introduces the active designers of the primarily older and middle generation.

Free entrance