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Design Seminar Role of Designers in the Process of Creating National Cultural Value

Lately there has been much talk about the importance of design in the context of invigorating the economy and creating surplus value. The objective of this seminar is to analyse the role of designers in the process of creating national cultural value. The examples of successful design countries are right here. The purpose oriented design policies of both Denmark and Finland have created an international image for these countries that promotes exports and cultural tourism. This topic is presented by Timothy Jensen, owner of the well-known design agency Jacob Jensen Design, whose Bang & Olufsen audio technology masterpieces have become classic design. Martin Relander from the Helsinki University of Art and Design will tell us how the brand Design Made has become a springboard for launching the careers of young and talented Finnish designers.

Considering the current situation, where European competitiveness is diminishing due to expensive labour and material costs, each European country should try to find the aspects of its historical and cultural heritage, that would set them apart and help them succeed on the world market.

Michael Thomson, one of the top 10 most influential design strategists in the UK and the President of the Bureau of European Design Associations (BEDA), will discuss the need for an European design policy.

Small countries such as Estonia and Iceland whose industrial sector is weak and natural resources are scarce must use their brains to combat other design giants. Icelandic design exudes Nordic exoticism and will be introduced by of the country’s most famous designers - Gudrun Lilja Gunnlaugsdóttir, whose works are exhibited at the Kultuurikatel from 26th to 28th of September.

What direction should Estonian design take: market oriented mass production or individual design; non-industrial design or design-led crafts. Perhaps one of our most universal designers Tarmo Luisk has an answer to this question. He has been involved in both mass production and individual design. What is more, his designs are among the most prominent in Estonian homes and public spaces.

Seminar program:
9:30  morning coffee
10:00 introduciton by Ilona Gurjanova, director of Estonian Designers Assotitation
10:15 Michael Thomson - Towards a design policy for Europe
10:45 Timothy Jacob Jensen (designer, Denmark) - Past and Future by Jacob Jensen Design

11:30 short meal

12:00 Gudrun Lilja Gunnlaugsdóttir (designer, Island) - Uniqueness in local production
12:30 Martin Relander (interior architect, Finland) - Necessity made in to virtue
13:00 Tarmo Luisk (designer, Estonia) - 15 years as a designer  
13:30 Panel
 

Speakers:

Gudrun Lilja Gunnlaugsdóttir

Tarmo Luisk

Timothy Jacob Jensen

Michael Thomson

Martin Relander


Participation fee: 400 EEK (includes materials, snacks&drinks + design festival pass for 3 days)

Please register at leart@estpak.ee or edl@edl.ee

Press accreditation in the press room.

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