Design Management conference
WHY ARE SOME COMPANIES MORE SUCCESSFUL THAN OTHERS?
Visible and invisible design management.
Problem:
Design management as a professional sphere of activity continues to be novel in the market and awareness of the possibilities presented by design management is still low. The concept of design management covers numerous different activities and lacks a universal definition. The team of the Design Management Europe Award uses the following definition: ‘Design management is the cultural, strategic and operational use of the design resources (internal and external) available to an organisation, directed towards the creation and attainment of business and organisational objectives’.
Estonia lacks long-term experience in design management and entrepreneurs have little knowledge of the matter. The only spheres that local entrepreneurs can relate design management to are product development, product design and web design.
Goal:Â
To give entrepreneurs theoretical knowledge on design management by presenting analyses and statistics on companies that use the model of design management, thus illustrating the entire subject matter with best practice examples from Europe and the Nordic countries. Presentations will be given by experts and implementers of design management from Great Britain, the Netherlands, France and Finland.
Anticipated results:Â
Entrepreneurs will get a broad overview of the subject of design management, gain the knowledge that design management does not only lie in the designing of beautiful things but, instead, in the managing of the entire company according to the principles of design management and be convinced that design management gives any company an important competitive advantage, helps to create added value and is beneficial for both the owners as well as the entire society.Â
Programme:
1. Jean Schneider (APCI, France; Chairman of the Design Management Europe Award Consortium) –http://designmanagementeurope.com/site/index.php?page=66 introduction, main speaker - the philosophy of design managementÂ
2. Kathryn Best (http://kathrynbest.wordpress.com/about/ ) – What is design management? How can entrepreneurs benefit from design management? The conference would also include the presentation of the Estonian version of Kathryn Best’s book „The Fundamentals of Design Management" translated into Estonian by the Estonian Design Centre and Enterprise Estonia. Â
3. Marco Steinberg – Director of Strategic Design, Sitra, Helsinki Design Lab http://helsinkidesignlab.org/ - Subject: Strategic design – design management is more than just the making of beautiful thingsÂ
4. Martin Pärn Case studies: Balteco, Krimelte |
