You are relaxing in a bath and it is time to wash your hair. Let the experimenting begin! In order not to pour bathroom cleaner on your head, you try to guess which bottle contains shampoo. Even people with perfect vision cannot read a 5-point white writing on a transparent background. But do not despair, at least the info comes in four languages! At that very moment, you start thinking about the designer who came up with this solution.

 

Discussions about design usually start when something is wrong or extremely ugly or when the product/service does not function as it is supposed to. Good design is as if something harmonious to be taken for granted which no one ever notices.

 

During the 9th Design Night festival, we invite everyone to discover GOOD DESIGN! We talk about design mistakes and share experiences and lessons both in the form of a seminar and an exhibition. The aim is not to point the blame, only the strong are capable of admitting their mistakes. Sometimes an unexpected mistake leads to a new product or invention. Special emphasis is placed on good Estonian design because the best of the best are acknowledged and BRUNOs are awarded at the Estonian Design Awards gala. As all mistakes start from education, we are also devoting special attention to this topic, especially as it is the 100th anniversary of the Estonian Academy of Arts.

 

Ilona Gurjanova

Main organiser of Design Night

Chairwoman of Estonian Association of Designers